Electronic Banking
Along with the security concern is the concern for consumer privacy in regards to their personally identifiable information, a concern that is growing considering the most recent breaches and data losses. In the UK, losses from online banking fraud rose by 48% in 2014 compared with 2013. According to a study by a group of Cambridge University cybersecurity researchers in 2017, online banking fraud has doubled since 2011. It contributes to the large, but still growing literature, on bank marketing. The first finding of this study indicates that internet banking development has a significant effect on a bank’s market share. In a similar way, Gerlach found that internet banking can cut prices and result in a sustained competitiveness for traditional banks; however, our study assessed this relationship in a traditional developing country, which is of a great value. The current literature on bank marketing considers innovative banking services agents of bank growth, but it neglects the e